The Presentation:

The presentation of the Spring/Summer 2004 collection took place at the Galerie Simone in Paris. The visitors were partly in and outside of the gallery when the models holding chairs came out of the building, placed the chairs in front of the gallery’s windows as well on the far side of the road and climbed on them.

When the music started, models started coming from different directions from across the street and randomly strolled towards the gallery, walking through traffic and pedestrians.